About Rob


Rob is an ex-professional player with extensive experience of European Football. He possesses a varied and diverse skill set that has enabled him to work at the highest level across a number of areas in the game.

At the Football Association of Wales, he introduced a national structure for the development of players, directed and delivered the Coach Education program including the UEFA Pro and A licenses. He also coached the Welsh U16 Men’s team for 7 years, during which time they secured the Victory Shield for the first time since the 1950’s. As part of his role, he represented the FAW within UEFA’s coach and youth development initiatives.

Rob has supported the performance of International teams attending the FIFA Women’s World Cup, U20 Men’s World Cup and the Senior Men during the qualifying stages for the 2008 Beijing Olympics & the 2010 FIFA World Cup. His expertise for coaching has been utilised in the last 2 years through acting as Assistant Coach to the Canadian Women’s National Team where he again experienced success when the Canadian’s secured a Bronze medal at the London Olympics.

Rob created, and implemented a fully residential Academy for talented players from across the Oceania region.

In his role as Head of Coach Education for the Football Federation of Australia Rob helped develop a contemporary and modern coach education programme.


“Having worked closely with Rob during his time with the FAW, I know first-hand the level of professionalism and skill he brings to all projects he is involved with”

  1. -Lennie Lawrence

Ex Middlesborough, Charlton, Cardiff City, Luton Manager

“ Rob has a deep knowledge of the game. His openness, passion, enthusiasm and people skills make him a great person to work with, Rob will add significant value to any organisation and I look forward to working with him in the future.”

  1. -Mike Rigg

Head of scouting and Recruitment at the FA